Customer cards trader-covering, e.g., as a Citycard genrates benefits for the card owner, as well as for the local dealer. The customers have the possibility to collect discounts or bonuses with several traders actively and can save with it cash money.
The trader generates direct customer connection by the card and owns a representative medium to spread advertising efficiently but also individually, e.g. on the cards back.
Additional functions, as for example the collecting of virtual lots on the chip for special events like Christmas lotteries or similar, increase, in addition, the attraction of the customer card.
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